Because we focus on achieving measurable outcomes for our clients, we have a natural passion for analytics and the expertise to back it up. Our sophisticated, comprehensive use of analytics goes beyond just surfacing a solid understanding—we're looking for those critical predictable outcomes. This data-backed, proven predictability is the hallmark for successful online applications and websites, whether ecommerce or not. We have experience with most major analytics packages, including Omniture and WebTrends, but we have to confess a growing love for Google Analytics.