Multivariate Testing
Most companies are engaged in a perennial debate regarding how to make web pages more effective. We use Multivariate Testing to definitively determine the optimum copy, images and call to action for a home page and any other important landing pages for the site. Multivariate tests serve content options in rotation and combination with one another, exploring every potential variation and tracking visitor response to definitively determine which combination performs best. Using Multivariate Testing, there is no need to create multiple versions of your landing pages. We use our Multivariate Testing infrastructure to serve appropriate content combinations and mathematically derive the most effective combination to convert visitors to customers.