Qualcomm needed a visual design to showcase and support its Brew mobile development platform and the growing community of developers and partners who were using Brew. They asked Produxs to help create an online identity for Brew Mobile Platform ("Brew MP") and design a compelling UX for their November 2008 launch. Primary objectives for the launch included product evangelism and customer adoption.
Produxs created a clear, consistent user experience with a visual language that exemplified the innovative and creative possibilities of Brew MP. After careful analysis of existing wireframes from Qualcomm's internal Human Factors team, Produxs was able to redefine the UX to the delight of internal stakeholders and usability participants.
Through its intuitive site navigation and compelling visual design, the Brew MP Developer Network promotes Brew MP partners and emerging developer communities worldwide. By applying years of expertise and experience in corporate communication design, information architecture, and interaction design, Produxs was able to help Qualcomm realize their goals and quickly iterate through multiple design directions and release a user tested and approved website on time, despite an extremely aggressive schedule.
- Interaction Mapping
- Wireframes
- Visual Design & Brand Integration
- Rapid Prototyping
- Guiding Documentation










